CHANEL (Coco Chanel; a phenomena in fashion industry)
I wasn’t aware of the fashion industry before but after going through some research I found that “COCO CHANEL” was one of the few pioneers of fashion by enlarge.
She was the one who actually introduced pants and skirts for women and made women realize about their choice of liberalization. She was the first designer to have a perfume with a “Designer’s” name on it. Following is some info about the Chanel.
Born in 1883 and orphaned at a young age, Chanel was raised by her aunts in the province of Auvergne. Her nickname was “Coco” or “little pet.” Taught to sew by the aunts who raised her, she became a hat designer in 1908, opened two boutiques in 1914, and continued to design smart yet simple fashions in contrast to the frilly and ornate fashions of the day.
She became associated with some of the most creative and visionary artists of her time; including Diaghilev, Picasso, Stravinsky and Cocteau.
Like these artists, she was determined to break the mold and invent ways of expressing herself through the fashions she created. Chanel created such practical clothing as the tricot sailor dress, and turtleneck and pullover sweaters. Considered a bold move for her time, she introduced pants for women.
The single element that most insured Chanel‘s fame was her most famous fragrance- —Chanel No. 5, in its 1923 Art Deco bottle. It was the first perfume to bear a designer’s name.
One could say perfume helped keep Chanel‘s pretty reputation throughout World War II. During World War she had an affair with a Nazi officer whose favors included permission to reside in her beloved Ritz Hotel. Years later in the 1950’s, she had trouble making a comeback because her name still had “disgraced” attached to it.
Chanel No. 5, always remained popular, and remains a profitable product of Chanel’s company. Pierre Wertheimer became her partner in the perfume business in 1924, and perhaps also her lover. Wertheimer owned 70% of the company; Coco Chanel received 10% and her friend Bader 20%. The Wertheimers continue to control the perfume company today.
Her Chanel suit met phenomenal success. Karl Lagerfeld who designs Chanel today and who has turned the company into an even bigger, more profitable business than it was before.
Above information has been taken from following source:
http://www.fragrancewholesale.com/somhisandbac5.html
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