ISSEY MIYAKE another success story, amazing fragrances
Issey Miyake was born in Hiroshima, Japan in April of 1938. He is known for his technology-driven clothing designs and exhibitions.
Miyake studied graphic design at the Tama Art University in Tokyo, graduating in 1964. After graduation, he worked in Paris and New York City. Returning to Tokyo in 1970, he founded the Miyake Design Studio.
In 1994 and 1999, Miyake turned over the design of the men’s and women’s collections respectively, to his associate, Naoki Takizawa, so that he could return to research.
Like many fashion designers, Issey Miyake also has a line of perfumes. His first fragrance, the light aquatic-floral L’eau d’Issey for women, was launched in 1992. The scent was followed by L’eau d’Issey Pour Homme (for men) in 1994. Most recently, L’eau Bleue d’Issey Pour Homme was introduced in 2004. Issey Miyake fragrances are produced under a long-term agreement by the Beauté Prestige International division of Shiseido, who also produces fragrances for Narciso Rodriguez and Jean-Paul Gaultier.
Miyake has stores in Tokyo, Paris, New York, and London.
Some info about Beauté Prestige International:
Shiseido created Beauté International Prestige (BPI S.A.) to reinforce its presence on the market of the perfumes. This entity develops and markets products designed by internationally recognized fashion designers. The company launched the WATER Of ISSEY of the famous creator Issey Miyake in 1992 and Jean-Paul Gaultier followed in 1993. The FIRE Of ISSEY widened the line of Issey perfumes in 1998. Launchings of the perfumes for men of these two lines were also a great success.
Source for above information is:
http://en.wikipedia.org/wiki/Issey_Miyake
http://www.shiseido.co.jp/f/story/html/sto40301.htm
CHANEL (Coco Chanel; a phenomena in fashion industry)
I wasn’t aware of the fashion industry before but after going through some research I found that “COCO CHANEL” was one of the few pioneers of fashion by enlarge.
She was the one who actually introduced pants and skirts for women and made women realize about their choice of liberalization. She was the first designer to have a perfume with a “Designer’s” name on it. Following is some info about the Chanel.
Born in 1883 and orphaned at a young age, Chanel was raised by her aunts in the province of Auvergne. Her nickname was “Coco” or “little pet.” Taught to sew by the aunts who raised her, she became a hat designer in 1908, opened two boutiques in 1914, and continued to design smart yet simple fashions in contrast to the frilly and ornate fashions of the day.
She became associated with some of the most creative and visionary artists of her time; including Diaghilev, Picasso, Stravinsky and Cocteau.
Like these artists, she was determined to break the mold and invent ways of expressing herself through the fashions she created. Chanel created such practical clothing as the tricot sailor dress, and turtleneck and pullover sweaters. Considered a bold move for her time, she introduced pants for women.
The single element that most insured Chanel‘s fame was her most famous fragrance- —Chanel No. 5, in its 1923 Art Deco bottle. It was the first perfume to bear a designer’s name.
One could say perfume helped keep Chanel‘s pretty reputation throughout World War II. During World War she had an affair with a Nazi officer whose favors included permission to reside in her beloved Ritz Hotel. Years later in the 1950’s, she had trouble making a comeback because her name still had “disgraced” attached to it.
Chanel No. 5, always remained popular, and remains a profitable product of Chanel’s company. Pierre Wertheimer became her partner in the perfume business in 1924, and perhaps also her lover. Wertheimer owned 70% of the company; Coco Chanel received 10% and her friend Bader 20%. The Wertheimers continue to control the perfume company today.
Her Chanel suit met phenomenal success. Karl Lagerfeld who designs Chanel today and who has turned the company into an even bigger, more profitable business than it was before.
Above information has been taken from following source:
http://www.fragrancewholesale.com/somhisandbac5.html
Shopping for your favourit perfume!
Normally this happens when people walk into a shop to buy perfumes:
They go to the salesperson and tell them to recommend a good fragrance. “Never do that”. You will end up buying a perfume which gives the outlet maximum profit.
Always do a little research before buying a perfume, ask your peers e.t.c. When you are inside the shop do not try so many perfumes at once this will confuse you.
Ask salesperson for coffee beans “It is the best tip ever”, coffee beans destroy the smell of the existing perfume; and will help you identify and understand the fragrance of the next perfume you spray.Also when you shop don’t make quick decisions. After testing a perfume walk around for 10-15 mins cos some perfume take a little more time to settle and diffuse their actual fragrance.
Do not confuse yourself in perfume, cologne, eau de toilette, unisex, for men, for women … perfumes are a very personal choice … buy a perfume that you like the best.
HAPPY SHOPPING 🙂
Tips for wearing a perfume
When you apply a perfume apply them to pulse points such as the folds in the crook of your elbow and the back of you knees, wrist, neck and cleavage. Make sure you do not rub wrists together as this crushes the smell. Spraying a little into the air is also good if you walk straight into the perfume. This helps to diffuse it over your body. Do not simply apply to the neck always work up the body as the scent rises.
Keep bottles tightly closed, away from direct heat and out of sunlight. You will certainly know when they have gone off as you’ll notice that you do not get that lovely boost of heavenly scent when you spray or dab and the fragrance will look darker in the bottle. Some perfumes come in blue or opaque bottles this is done to preserve it for a longer period of time.
Try to choose perfumes that suit you, not your friends or family. Test a perfume in a store and then walk around for a minimum of ten minutes. Some perfumes take more like half an hour or an hour to truly develop. For example, Boudoir by Vivienne Westwood, Jicky by Guerlain and Must de Cartier are all ones I love after an hour, but am not convinced on first sniff.
above information is taken from following source:
http://www.fashion-era.com/
Defference b/w Eau de Parfum, Eau de Toilette, Eau de Cologne e.t.c
It’s funny because many people have asked me this question that sometime its written eau de parfum, sometimes eau de toilette, is there any difference??? and although I know the answer I am confused how to answer them.
Ill try again to explain the difference:First we need to know about the ingredients of perfume, generally there are two ingredients “alcohol (ethyl alcohol )” and “essential oil (natural or synthetic which carries the actual fragrance)”.
In every perfume the percentage of essential oil and alcohol is different and these “tags” basically depend upon the percentage of essential oil used:
Perfume has 22% of essential oils and 78% alcohol (approx).
Eau de Parfum (EDP) comes next with between 15 and 22% essential oils.
Followed by Eau de Toilette (EDT) with 8 to 15% oils.
The weaker Eau de Cologne has just 4% essential oils.
Last but not the least Eau Fraiche with 1 to 3% essential oils, is the lightest dilution of fragrance.
This percentage also dictates the price of a perfume i.e. more essential oil more expensive the perfume is but then again it also depends upon the quality of essential oil.
I hope this answers the question 😉
First thing first, some info about history of perfumery
Perfume is thousands of years old – the word “perfume” comes from the Latin per fume “through smoke”. One of the oldest uses of perfume comes form the burning of incense and aromatic herbs used in religious services, often the aromatic gums, frankincense and myrrh, gathered from trees. The Egyptians were the first to incorporate perfume into their culture followed by the ancient Chinese, Hindus, Israelites, Carthaginians, Arabs, Greeks, and Romans. The earliest use of perfume bottles was by Egyptians and dates to around 1000 BC. The Egyptians invented glass and perfume bottles were one of the first common uses for glass.There has always been a trade in scents and by the year 2002 perfume had become a $10 billion industry. Today women have fragrance wardrobes of at least six different perfumes, rather than a single signature perfume, keeping one special perfume for occasion moments.
Products that enhance the feel of skin and the smell of the body have been highly valued in every culture. Trade routes introduced spices to other parts of the world and a wider range of scents could be made. In the past people often mixed their own potions using home methods creating their own aromatherapy products. Many homes had a still room where essences were steeped out of flowers and herbs.
Chemical advances in perfumery: The late 19th century was the first real era of perfume as we know it when new scents were created because of advances in organic chemistry knowledge. Synthetic perfume products were used in place of certain hard to find or expensive ingredients.
Now this industry is so huge and so technologically advanced that it is impossible to explain everything in one article, however, I would be posting various posts regarding the current status of this industry.
Information given above has been taken from following sources:
http://inventors.about.com/library/inventors/blperfume.htm
http://www.fashion-era.com/perfume_history.htm
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